The purpose of the design is to:
presents a natural product for children
it looks like the product is made of milk
It is a company that produces dairy drinks for children. The products are made of milk. It contains no colorants and artificial sweeteners.
The challenge for me here is chosen by saying that it is maximally neglected without text.
Use the shade of baby blue and the baby look of the illustration to remind the character of any baby. Kids love these characters. Fazzle is wooden and I have a name to associate with the image.